SPAR Pitch

Visuals were created for the Spar Summer Moments pitch. The first route is illustrative, using summer colours and focusing on British beach huts to tie in with the prize. The CTA lockup is in a distressed handwritten font with a holiday feel.

The second route uses bright, bold colours in a photographic style, depicting objects used at the beach on sky-blue painted wooden boards for a summery vibe. The CTA looks as if it has been painted onto the boards, with the summer objects surrounding the message and bleeding off the edges.

CONCEPT TO VISUALISATION:

• Typography

• Posters

• Key art

• Pitch deck