BRANDS

Over the course of 20 years, I have developed creative solutions, identity systems, and global campaigns for a diverse range of leading world-recognised brands, including:

During my last six years as an independent consultant, I have partnered directly with founders, and premier creative studios to bring a diverse range of brands to life from a completely blank page. My work across these ventures handles everything from strategic positioning and packaging design to holistic visual systems.

This includes establishing comprehensive brand ecosystems for independent entities like The Essence of Punt, Magic Magnesium, Nature’s Collective, The Booking House, Solenta, and Bag Caddy.

Alongside these independent launches, I operate as a trusted, long-term freelance partner for major studios and agencies like Vize Creative (James Oddy), 20Ten Creative and The Roald Dahl Story Company. For these partners, I develop custom patterns, layout mockups, packaging borders, and product visuals for iconic global entertainment properties, including ongoing work across massive heritage worlds and major IPs like Kingsmill, Hot Wheels, Barbie, Transformers, Frida Kahlo, Ace Ventura, The Pink Panther, Sonic, and Nerf.