About Me

I am a Senior Designer with two decades of experience, including nearly ten years at a global agency and in-house roles in the toy industry, crafting campaigns and immersive brand worlds for major clients like Sony, McDonald's, Disney, and the BBC.

For the past six years, I have freelanced for independent clients and agencies such as The Roald Dahl Story Company and Wunderman Thompson, alongside launching my own products like QUADIGO and Culture Cards from concept to production.

I specialise in combining sharp copywriting with strong visual craft across print and digital media using the Adobe Creative Suite.My expertise spans Photoshop, Illustrator, and InDesign, with proficiency in After Effects and a broad skillset across print and digital.

Key Highlights

• Strong understanding of current design trends

• Keen attention to detail

• Brand strategy and identity design

• Experienced in managing and mentoring junior designers

• Client collaboration and communication

• Versatile skill set across multiple disciplines

Creative Direction & Strategy

• Brand Strategy & Positioning

• Holistic Identity Systems

• Ideation & Concept Generation

• Creative Copywriting Alignment

Design Craft & Application

• Advanced Typography & Hierarchy

• Bespoke Illustration & Pattern Design

• Editorial & Book Layout

• Bespoke Packaging Architecture

Spatial & Real-World Activation

• Retail Takeovers & POS Systems

• Tactile Environmental Branding

• Bespoke Hand-Painted Signage

Digital & Motion

• Storyboarding

• Motion Graphics (After Effects)

Software

• Mastery: InDesign | Illustrator | Photoshop

• Proficient: After Effects | Premiere Pro | Figma