SHAUN THE SHEEP HAPPY MEAL

I created the McDonald’s UK Shaun the Sheep campaign from concept to completion, designing the key art from scratch and developing the idea of a pop-out Shaun the Sheep with holes where kids could make him “run”! The campaign featured a zingy, vibrant color palette with a CTA that looked stamped on, alongside splats and graffiti inspired by the limited style guide.

The Happy Meal Box took kids on an interactive journey around the box, solving puzzles to guide the flock safely through the Big City on their woolly adventure.

CONCEPT TO COMPLETION

• Key art creation

• Packaging

• POS campaign

• Games & activitys

• Rollout