RAINBOW LIGHTS RANGE

I created the packaging and branding for the Rainbow Lights range—a collection of interactive toys that light up and change colour through play. The visual identity reflects the movement and energy of the products, with dynamic typography and imagery designed to mimic motion and light trails.

The range includes 5 products:

Rainbow Skipper – a light-up skipping rope
Rainbow Racer – lights up bike wheels as you ride
Rainbow Hop-It – a light-up ball that spins around your legs as you jump
Rainbow Swing-It – a light-up ball on a pole, played with rackets
Rainbow Hula Hoop – creates colourful light effects as you move

The packaging features an oval rainbow device that frames the product window, drawing the consumer’s eye directly to the item. Subtle background patterns reference each product, while bright, vibrant inserts enhance visibility and shelf impact.

VISUALISATION TO COMPLETION

Packaging
Branding

The oval rainbow frames the window on the packaging, creating a focal statement which draws the consumer’s eye inside to the product. There are also subtle patterns of the product within the background of the packaging.