QUADIGO

Branding
Packaging
Animation
Promotional Video
Website
Social Media

QUADIGO® packs four exciting games into one travel-sized box, with fast 60-second rounds designed to play anytime, anywhere.

The concept reimagines a traditional playing card by dividing it into four completely different games creating a highly portable, engaging experience that encourages quick thinking, creativity, and meaningful social interaction.

The Concept

QUADIGO® brings together four unique games in one compact format:

  • Word Whiz – Race to make the most words

  • Shape Snap – Spot pairs or coloured shapes first

  • Scribble Scribe – Quickly draw then describe words

  • Letter Link – Find words before other players

Each game is built around short 60 second rounds making it ideal for travel, families, and social settings.

Contents

How To Play Guide
100 Game Cards
2 Dry-wipe Pens
2 Dry-wipe Scoreboards
1 Dry-wipe Scribble Board

Brand & Design

The identity is centred around the idea of “four in one.” The logo is divided into four coloured quadrants, with the number 4 subtly embedded within the “Q”.

A bold, modern colour palette sits against a black background to maximise shelf impact and create a premium feel. The packaging features a high-varnish finish and a compact format (W120mm × H140mm × D20mm, 220g), making it highly portable.

To reinforce the positioning “anytime, anywhere”, I developed illustrated travel icons and created product visuals across a range of scenarios, including planes, trains, beaches and campsites.

Product Development

I led the project end-to-end, from initial concept through to production readiness:

  • Packaging and product design

  • Manufacturer sourcing and liaison

  • Prototype and sample production

  • Retailer sell sheet creation

  • Development of reusable dry-wipe components (pens, scoreboards, and scribble board)

The packaging is designed for both shelf display and euro hook hanging, maximising retail flexibility while maintaining a minimal footprint.

Digital & Launch

To support the launch, I created a full suite of digital assets:

  • Promotional video and how to play demos (Post production and animation on Adobe After Effects)

  • Website design and build

  • Social media campaign (launch-ready)

Key Features

  • 4 games in 1 – Strong value in a compact format

  • Fast gameplay – 60-second rounds encourage repeat play

  • Broad appeal – Suitable for families, teens, and adults

  • Portable & giftable – Ideal for travel and social occasions

  • Reusable components – Dry-wipe elements for long-term use

Promotional Video

Tuck Box Packaging Net

Dry-wipe Boards

FRONT OF THE FIRST BOARD IS THE QUICK START GUIDE AND THE BACK IS THE WORD WHIZ AND SHAPE SNAP DRY-WIPE SCOREBOARD

FRONT OF THE SECOND BOARD IS SHOWING THAT THERE ARE 4 GAMES PER CARD AND THE BACK IS THE SCRIBBLE SCRIBE AND LETTER LINK DRY-WIPE SCOREBOARD

THE FRONT OF THE THIRD BOARD CONTAINS INSTRUCTIONS ON HOW TO USE THE DRY-WIPE SCRIBBLE BOARD, WHICH IS BLANK ON THE BACK FOR DRAWING THE WORDS.

How To Play Guide

Game Cards Side 1

SIDE 1 : A SELECTION OF THE 100 GAME CARDS SHOWING THE GAMES SHAPE SNAP AT THE TOP AND LETTER LINK AT THE BOTTOM

Game Cards Side 2

SIDE 2 : A SELECTION OF THE 100 GAME CARDS SHOWING THE GAMES WORD WHIZ AT THE TOP AND SCRIBBLE SCRIBE AT THE BOTTOM

Play Anytime, Anywhere Visuals

How to Play Videos