QUADIGO

Six years in the making, QUADIGO® packs four exciting games into one travel-sized box, with fast 60-second rounds designed to play anytime, anywhere.

The concept reimagines a traditional playing card by dividing it into four completely different games creating a highly portable, engaging experience that encourages quick thinking, creativity, and meaningful social interaction.

The Concept

QUADIGO® brings together four unique games in one compact format:

  • Word Whiz – Race to make the most words

  • Shape Snap – Spot pairs or coloured shapes first

  • Scribble Scribe – Quickly draw then describe words

  • Letter Link – Find words before other players

Each game is built around short, repeatable rounds, making it ideal for travel, families, and social settings.

Contents

  • 1 Rulebook

  • 100 Game Cards

  • 2 Dry-Wipe Eraser Pens

  • 2 Dry-Wipe Scoreboards

  • 1 Dry-Wipe Scribble Board

Brand & Design

The identity is centred around the idea of “four in one.” The logo is divided into four coloured quadrants, with the number 4 subtly embedded within the “Q”.

A bold, modern colour palette sits against a black background to maximise shelf impact and create a premium feel. The packaging features a high-varnish finish and a compact format (W110mm × H145mm × D23mm, 238g), making it highly portable designed to truly “bring the fun” anywhere.

To reinforce the positioning “anytime, anywhere”, I developed illustrated travel icons and created product visuals across a range of scenarios, including planes, trains, beaches and campsites.

Product Development

I led the project end-to-end, from initial concept through to production readiness:

  • Packaging and product design

  • Manufacturer sourcing and liaison

  • Prototype and sample production

  • Retailer sell sheet creation

  • Development of reusable dry-wipe components (pens, scoreboards, and scribble board)

The packaging is designed for both shelf display and euro hook hanging, maximising retail flexibility while maintaining a minimal footprint.

Digital & Launch

To support the launch, I created a full suite of digital assets:

  • Promotional video and animated “how to play” demos (Adobe After Effects)

  • Website design and build

  • Social media campaign (launch-ready)

Key Features

  • 4 games in 1 – Strong value in a compact format

  • Fast gameplay – 60-second rounds encourage repeat play

  • Broad appeal – Suitable for families, teens, and adults

  • Portable & giftable – Ideal for travel and social occasions

  • Reusable components – Dry-wipe elements for long-term use

CONCEPT TO COMPLETION

  • Branding

  • Packaging

  • Animation

  • Promo Video

  • Website

  • Social Media