MONOPOLY PRIZE CHOICE
I worked as part of a team to develop the Monopoly Prize Choice campaign, creating a premium visual identity inspired by the colour palette of Monopoly’s most prestigious properties.
The concept centred around elevating the perception of the promotion while highlighting the unique “prize choice” mechanic. I designed the core visual and logo, which were then rolled out across all POS touchpoints to ensure a cohesive and impactful campaign presence.
Deliverables included internal and external posters, game card standees, hanging mobiles, window vinyls, hexagonal table talkers, “Need to Go” toilet signage, food translites, tray liners, bin graphics, interactive pop-out elements (including a moustache and top hat), and 26 pieces of bespoke food packaging.
To maintain consistency across all outputs, I oversaw the development of assets across multiple disciplines—collaborating closely with 3D illustrators (to translate the logo from 2D into 3D), motion designers, a creative artworker, and the website designer.
I also created a comprehensive style guide, which was used to brief an external agency, Leo Burnett, ensuring alignment across the wider advertising campaign.
CONCEPT TO COMPLETION
POS Campaign
Branding
Style Guide
Pre Promote Poster and External Poster
Visual of the posters and window decals.
Window Decals
Internal Posters
In-store visual showing mobiles, standee with game card and table talkers.
Mobiles
Table Talker scamp and final artwork.
Translites shown in-situ and as visuals on 3D stands.
Choose either Mr Monopoly’s Moustache or Top Hat to pop out and share on Social channels! Toilet signage playing on the well know expression. .
1 of 3 tray liners created for this promotion. Bin sticker “Don’t lose your chance to choose!”.
I designed all 26 bespoke pieces of packaging created for this promotion which had a print run of 150 million units.
We pushed the boundaries by changing the iconic yellow rim of the fries packaging to a silver gradient as shown in this Big Tasty medium meal.
1 of 4 Wraps packaging Big Tasty Clamshell
We were the lead agency for this campaign so I had to produce a style guide for the other agencies to follow including Leo Burnett.