McDonald’s Packaging

I have designed a variety of packaging for McDonald’s, including the limited edition Cherry Pie and Chocolate Orange Pie. I developed the concept of replacing the generic swirl on McFlurry packaging with imagery related to the product and created 26 pieces of packaging for the Monopoly Prize Choice campaign.

Terry’s Chocolate Orange McFlurry – I replaced the swirl with an illustrated orange peel.
Quality Street McFlurry – I replaced the swirl with sparkles.
Nestlé Lion Bar McFlurry – I replaced the swirl with illustrated claw marks.
Cherry Pie – I illustrated the cherries on the packaging.
Chocolate & Orange festive pie – eclectic typographic title treatment on a corrugated brown kraft textured background to make the orange pop.
Cheese Melt Dippers – typographic lockup designed to complement the festive pie campaign, using the iconic McDonald’s red in the colour palette.
Monopoly Prize Choice campaign – 26 pieces of packaging created for the promotion.

CONCEPT TO COMPLETION:

Packaging
Illustration

I replaced the swirl with an orange peel which I illustrated for Terry’s Chocolate Orange.

I replaced the swirl with sparkles for Quality Street.

I replaced the swirl with claw marks which I illustrated for Lion Bar

I illustrated the cherries on the Cherry Pie packaging