CULTURE LABS

Branding
Editorial
Typography
Illustration

A book for The Marketing Store demonstrating their deep understanding of the young adult target market for Monopoly at McDonald’s. While I briefed an external illustrator for the "winning at life" and "no regrets" spreads, I illustrated the remainder of the project. I also executed the typography and Culture Labs logo, introducing the concept of stripping out the primary colour palette to accentuate the book with a vibrant, modern special PMS neon yellow.