CULTURE LABS BOOK

A book for The Marketing Store Culture Labs, demonstrating that they know their target market (young adults) for Monopoly at McDonald’s. I did the illustration, typography, logo and had the idea of stripping out the colour and accentuating the book with a vibrant, modern yellow.

IDEATION

EDITORIAL

ILLUSTRATION

TYPOGRAPHY

BRANDING

Rough layout scamps of a few spreads.

Rough layout scamps of a few spreads.

cover.jpg
SPREAD-1.jpg
SPREAD-2.jpg
SPREAD-3.jpg
SPREAD-4.jpg
SPREAD-5.jpg
SPREAD-6.jpg
SPREAD-7.jpg
SPREAD-8.jpg
SPREAD-9.jpg
SPREAD-10.jpg
SPREAD-11.jpg
SPREAD-12.jpg
SPREAD-13.jpg
SPREAD-14.jpg
SPREAD-15.jpg
SPREAD-16.jpg
SPREAD-17.jpg
SPREAD-18.jpg
SPREAD-19.jpg